A Minute With Mark
Q: What’s on your mind this month, Mark?
A: LRP [Livestock Risk Protection]
Q: What should people know about LRP
A: It’s a great way to protect against black swan events and factors that make the cattle market volatile, like mad cow disease, drought, feed shortages, and global demand. LRP provides a safety net when the cattle market declines below the insured amount. The 35% subsidy offsets any financial burden, offering further stability during positive market shifts. From an agribusiness perspective, LRP allows me to set a market minimum, creating a more consistent cash flow. If market values are greater than the insured value, that’s ideal—more cash flow, even while accounting for the subsidized premium. It’s a no-brainer!